What is SEO and why do you need it?

Most businesses today, regardless of size, have a website. Like a logo, business cards, a brochure and stationery, the creation of a website is now standard business practice and an expected startup cost.

In fact, a having a website no longer even offers a business a particular edge over competitors; it’s simply an accepted fact that every company needs a site to compete and survive in today’s competitive economic climate.

As the number of businesses with sites continue to expand exponentially, competition for top rankings on the most popular search engines is becoming fierce. Increased exposure leads to competition to come up first (or “higher”) on the major search engines (Google, Yahoo, etc.).

A natural outgrowth of this expansion is the need for organic Search Engine Optimization (SEO). SEO attempts to ensure that a particular website consistently shows up at the top of search engines’ results pages, therefore creating more opportunity for click-throughs and page views.

More page views means more exposure — potentially new clients/customers as well as more return visitors. Ultimately, every business that invests time and money in SEO is seeking conversions — potential buyers who become actual buyers.

Effective SEO

Effective SEO combines the art and science of choosing effective key phrases and words (through specific research methods) and using them frequently, yet naturally in site copy. Repeating keywords or phrases while writing engaging, reader-friendly content is a delicate balancing act, combining the skills of a researcher with those of an experienced copywriter.

Search engines send out spiders, robot-like programs, that seek and find sites and bring back information about each site they have visited. Based on that information, the engines use algorithms to rank the sites by relevance. It’s a simple equation: the more relevant a site is, the better it will rank.

At WCG, we help you create relevant content that showcases your expertise, products or information. Call us for a free consultation today. Let us show you how we can enhance your site with the kind of words that will bring your customers to you.

Because every word counts.